Listen to the people doing the work
The current process, exceptions and informal knowledge matter as much as the software diagram.
About AI Core CRM
Built for the distance between an idea and real work.
AI Core CRM is an Australian, founder-led company helping organisations move from AI curiosity to useful, supervised workflows.
Our story
Practical systems for teams doing important, human work.
Founder Ali Sotoudeh started AI Core CRM around a simple observation: growing organisations are asked to deliver better work while carrying an enormous administrative load.
We now apply that implementation discipline across Australian industries. Our products—Effica and Effica Hire—give us particular depth in care, provider operations and workforce coordination while keeping every engagement grounded in change inside real teams.
How we work
Curious, direct and accountable.
We are comfortable saying when AI is not the right answer. The goal is a useful operating result, not the most complicated technology.
Make the boundary visible
People should understand what the system uses, what it may do and when it must stop.
Leave the team stronger
Training and handover are part of implementation, not an optional final slide.
Free introductory call
Let’s make one part of the day work better.
Tell us where work is getting stuck. We’ll help you identify a practical, responsible first step.